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In January I put a promotion on Facebook. It was a straight forward promotion - contact me by January 31st and I’ll gift you two free coaching sessions. No strings attached.
My marketing strategy behind this promotion was based on past experiences. In building my early practice I offered quite a few free trial sessions to people, and most of them ended up hiring me. This showed me that the service I offer is valuable to clients once experienced, and therefore low hanging fruit to get people in the door was a good marketing plan. I posted this promotion in the beginning of January, New Years resolutions and all that, and put up weekly reminders throughout the month reminding folks that they could take advantage of this deal. Something statistically fascinating happened. In the first 29 days of January, 2 people responded to the promotion. In the last 2 days of January, 7 people responded to the promotion. One person responded at midnight between the 31st and the 1st. Lesson learned: You guys respond to a deadline. So let me give you one…. When you are trying to decide the best time to live the most fulfilling life possible – The answer is TODAY. It’s honestly that simple. There is no other day that is going to be better suited to moving toward a richer, more satisfying life. No other day is going to have less in it or be a day where you are more prepared. Tomorrow is a fantastical world that is actually full of other ‘todays’. And on those ‘todays’ your inertia will be just as difficult to shift from rest to motion as on this particular today. So, today is your deadline. Just do it, by hook or by crook. Ride your bike, send that submission, apply for that job, write that story, pitch that idea, be present in that relationship, sign up for that class. Do it badly if you can’t do it well. Doing something badly still sets your inertia toward motion, and once you are in action you’ll figure out how to do it well. The very hardest part of doing something new is starting it. Starting something new is like rolling a snowball through fresh snow - it’s hard to get it to clump together initially, it’s an awkward angle to push when it’s still small. But once you get it going it picks up more and more snow along the way, and pretty soon you’ve got the makings of a snowman. As you roll it you adjust your path to pick up the most snow more and more efficiently, you learn about where to place your hands, you find the downhill path - the more in motion you become the more you learn about how to move forward. But you will never make a snowman if you don’t make a snow ball first. And if you don’t do it today, the snow could be melted tomorrow. Or crusted over with ice. Or peed on. So, I’m giving you a deadline of today. You have until midnight, TONIGHT. Get started! (If you make a change today – tell me about it! Post it in the comments, shoot me an email, I want to cheerlead your momentum! I want your community to rally around you!) Kendra Lubalin is a coach at Get There Coaching Kendra works one-on-one with clients to clarify their dreams, break them down into bite-sized realistic steps, and then reach them using their own organic work/organizational styles. She offers free 20-30 minute initial phone consultations.and offers sessions by phone, Facetime, or Skype gettherecoaching.com kendra@gettherecoaching.com 510-414-1543
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